Healthy eating enthusiasts and olive oil lovers of the world are waiting expectantly for the new Mediterranean harvest. Ninety-five percent of the 750 million olive trees in the world are in the Mediterranean region. So when a blight hits Italy and wipes out 50% of its production that is serious. And when inclement weather (for olives) prevails in Spain and Greece, first too little rain and then too much, that is also serious. Quantity and quality are affected by factors often beyond human control. Production goes down. Prices go up. But for the consumer, it’s a lot more serious than that. The olive oil industry is rife with stories of fraud to the point where one study from UC Davis tested oils on the shelf and found 69% were not what they said they were.

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