Olive oil is one of center store’s glossy stars. Driven by a desire to eat healthier, sales have been shining for several years now, and are only expected to get stronger. With a grove full of brands to choose from, most with healthy price tags and margins, that is good news for retailers and their bottom lines. In fact, many retailers have reduced the space allotted to traditional vegetable oils to expand their olive oil sets.

“The consumer that buys olive oil buys higher margin items—better cuts of meat, endive, fresh mozzarella and other fresh foods that they want to drizzle with olive oil,” says Bill Monroe, president of Pompeian, based in Baltimore.

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